Współczesne formy komunikacji w marketingu – guerilla marketing
Modern forms of marketing communication – guerilla marketing

Summary/Abstract: Every day we are exposed to advertising but sometimes the sheer volume of different messages and information not notice, sometimes, in turn, we do not realize that what we see is advertising. In this article I try to show what changes have occurred in recent years in communication between the client and the company. Particular attention is paid to the issue of guerrilla marketing. The article also specify other forms of modern marketing as well as show some examples of the use of guerrilla marketing.

• Details
• Contents