Rynkowe uwarunkowania rozwoju nowych form żywności w aspekcie ich właściwości oraz potrzeb i oczekiwań młodych konsumentów
Market determinants of development of new forms of foods regarding their properties as well as needs and expectations of young consumers

Summary/Abstract: The aim of this thesis was to estimate to what extent young, educated and professionally active people are familiar with the products described as “new” and to what extent they are aware of consuming such products in their daily life as well as to learn about their attitude towards this food group. The opinion poll was carried out in June 2011 among 100 people between the age of 24 and 35. All the people chosen to take part in the opinion poll were young university graduates. They were all employees of prestigious international corporation, an information agency, living in Gdynia, Gdańsk and Sopot. The research has also shown that despite the awareness of what such products may cause, people buy them quite often. It has also revealed that ready to kitchen and ready to cook products within the convenience food are the ones which young people buy most often. As far as the functional food is concerned high fiber products prevail.

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