Czynniki kształtujące postawy i zachowania konsumentów produktów mleczarskich w procesie świadczenia usług handlowych
Factors determining the attitudes and behavior of dairy product consumers in the process of trade services
Author(s): Karol KrajewskiSubject(s): Organizational Psychology, Financial Markets
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Summary/Abstract: The present study includes the problems of influence of select factors conditioning on the shopping and market decisions of consumer’s attitudes and behaviors in the dairy products market in Poland, from special regard of characteristics of factors determine shopping decisions this specific products and as well as the factors. The paper contains results of research work in sample n=1000, which show that Polish consumer’s understanding this decisions and determinants of dairy products market development. On the most important determinants of the success in terms of process selling organization dairy products in strategic point of view is understanding of selling services needs and organization process promotion in shop.
Journal: Marketing i Zarządzanie
- Issue Year: 2011
- Issue No: 22
- Page Range: 419-428
- Page Count: 10
- Language: Polish