Wybrane czynniki wpływające na zachowania e-konsumentów w Polsce
Chosen factors influencing e-consumers behavior in Poland

Summary/Abstract: The purpose of the paper is the analysis of chosen factors influencing e-consumer in Poland. The paper presents short characteristic of factors influencing consumer in general, the characteristic of e-market in Poland and the analysis of chosen factors influencing buying behaviors of e-consumers in Poland. The factors that are analyzed are: action motives, perception of risk, age, gender, economic factors. The conclusion presents main differences between traditional and e-consumer, basing on chosen factors.

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