Eco spa and consumer experience management Cover Image

Ekospa a zarządzanie doświadczeniem klienta
Eco spa and consumer experience management

Author(s): Waldemar Cudny, Rafał Rouba
Subject(s): Business Economy / Management, Energy and Environmental Studies, Tourism
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego

Summary/Abstract: The article focuses on the interdisciplinary discussion of borderline hospitality, consumer experience management (CEM) and environmental protection. At the moment, Spa services are one of the fastest growing markets in the Polish tourism. The authors analyze the recent trends in the market of Spa hotel services, which is the Eco Spa. Eco Spas could be a good tool for the competitive struggle for more and more demanding guests. The key part is the definition of specific areas of implementation environmentally friendly elements in Spa services to create best possible guest experience.

  • Issue Year: 2011
  • Issue No: 22
  • Page Range: 365-376
  • Page Count: 12
  • Language: Polish