Determinanty wyboru usług edukacyjnych na przykładzie Szczecińskich szkół policealnych cosinus
Determinants of choice of the education service on the example Os Szczecin’s post-secondary school cosinus
Author(s): Marika Klimkiewicz, Kamila PeszkoSubject(s): School education, Marketing / Advertising
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Summary/Abstract: The authors of the article analyze the impact of marketing actions on post-secondary students of Szczecin on the example of post-secondary school cosine. Through the evaluation by participants of the courses in individual marketing tools try to determine what the author has a particular impact on the selection on the high school and how they are received.
Journal: Marketing i Zarządzanie
- Issue Year: 2011
- Issue No: 22
- Page Range: 277-285
- Page Count: 9
- Language: Polish