Determinants of choice of the education service on the example Os Szczecin’s post-secondary school cosinus Cover Image

Determinanty wyboru usług edukacyjnych na przykładzie Szczecińskich szkół policealnych cosinus
Determinants of choice of the education service on the example Os Szczecin’s post-secondary school cosinus

Author(s): Marika Klimkiewicz, Kamila Peszko
Subject(s): School education, Marketing / Advertising
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego

Summary/Abstract: The authors of the article analyze the impact of marketing actions on post-secondary students of Szczecin on the example of post-secondary school cosine. Through the evaluation by participants of the courses in individual marketing tools try to determine what the author has a particular impact on the selection on the high school and how they are received.

  • Issue Year: 2011
  • Issue No: 22
  • Page Range: 277-285
  • Page Count: 9
  • Language: Polish
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