Podróże motywacyjne a rozwój hotelarstwa
Incentive travels and hospitality development
Author(s): Uek Józef SalaSubject(s): Business Economy / Management, Tourism
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Summary/Abstract: Incentive travels are a part of business tourism. This way of employees gratification is popular specialty by big firms from USA and Western Europe. In Poland the organization of incentive travels started from the moment of transformation process. Hosting incentive travels could be very profitable for hotels. Unfortunately this type of tourism is at the initial phase. Hosting incentive travels in hotels play only insignificant role.
Journal: Marketing i Zarządzanie
- Issue Year: 2011
- Issue No: 22
- Page Range: 167-175
- Page Count: 9
- Language: Polish