Sferyczny model komunikacji marketingowej
The Spheric Model of Marketing Communication

Summary/Abstract: Classical marketing communications models do not reflect the complexities of the contemporary communications processes. The article proposes a new graphical model of marketing communications. This model has an integrated character, taking into account the complexity and mutuality of the marketing communication process in the hypermedia environment, as well as different kinds of „closeness” of its participants. The model has been developed on the basis of the analysis of literature, as well as on the basis of the author’s experience resulting from planning and implementing the marketing communications campaigns for enterprises, organizations and institutions.

• Details
• Contents