Ocena wartości produktu terytorialnego metodą refleksji strategicznej
Value evaluation of the territory product by the strategy reflection method

Summary/Abstract: The aim of this study is to show the possibilities of using one of the stages of strategic reflection method as an overall assessment of the value of the territory, and to assess the resources of the territory (territorial products) in terms of satisfying the needs revealed by different entities that wish to benefit from the territory utilities. There are shown the necessary modifications to the implementation of this phase of the strategic reflection method, to be able to use it to achieve the stated objective. For exemplification of the technical side of this method, a constituent result of their research, was presented evaluating the potential of the county of Sanok, for different target markets, with particular emphasis on tourists. In the discussion of results the author showed high value of data derived from the application of this method. Data an useful for the authorities of the territory in their decision making that should reinforce the value of the area.

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