Internetowe źródła informacji w decyzjach nabywczych konsumentów
Internet information sources in consumers’ buying choices

Summary/Abstract: Creation of the internet and development of ways of communication that came with it caused new information sources to appear. Even back in 90s, companies used internet to offer their goods and services, present information about the company itself, advertise and sell on-line (all of those are the commercial sources). Consumers, on the other hand, are organized in – among others – Usenet groups and internet forums, that allow them sharing information and creating a unique, consumer information space, becoming a non-commercial source. Author shows chosen internet information sources that started as non-commercial channels of information exchange, only to be increasingly used by companies.

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