Działania marketingowe kreujące wizerunek ekologicznych gospodarstw rolnych na przykładzie województwa Zachodniopomorskiego
Marketing actions creating the image of ecological rural farms on the example of Zachodniopomorskie voivodeship

Summary/Abstract: In market economy good reputation has the same importance for company as financial or physical capital. However, if the capital can be gathered in a short time, the reputation and prestige are built over many years. The creation of the reputation is a long term action. The paper focuses on analysis of chosen marketing actions that were taken by ecological farms in Zachodniopomorskie voivodeship to strengthen the reputation and visibility on the market. The research was focused on getting the answer to the question, if ecological farms are fully prepared to competition for customers.

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