Wpływ otoczenia na zachowania podmiotów na rynku farmaceutycznym
The impact of environment on entities behavior on pharmaceutical market

Summary/Abstract: On pharmaceutical market there are law regulations created by the states in order to protect patients and reduce spending on drugs. Europe is an absorbent pharmaceutical market. Europe’s aging and yet prosperous society generates a high demand for drugs, which even with a large decline in GDP (Germany) is stiff. The purpose of the paper is presentation of mechanisms for the functioning of the pharmaceutical market and identification of changes and trends under the influence of the political and legal, demographic, economic and natural factors.

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