Information and communication processes among younger and older consumers
Information and communication processes among younger and older consumers

Summary/Abstract: The aim of this paper is to present the specificity of the course of information and communication processes among younger and older consumer groups resulting from information access and a preferred system of values. In the first part, the development of a cognitive conception in consumer behaviours will be discussed, connected with the course of information processes focused on gathering information about products. Further, ways of using external and internal sources of information will be presented, as well as information exchange, and communication barriers in different phases of the family life cycle with reference to the behaviors of younger and older consumers. The example will be the results of the surveys conducted as part of the grant awarded by the Ministry of Science and Higher Education no 0926/B/H03/2009/36 to Wrocław School of Banking, in which the author of the paper was one of the researchers.

• Details
• Contents