Behavior of young consumers – compulsive shopping Cover Image

Zachowania młodych konsumentów – zakupy kompulsywne
Behavior of young consumers – compulsive shopping

Author(s): Karolina Ertmańska
Subject(s): Business Economy / Management, Organizational Psychology
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego

Summary/Abstract: Consumer compulsive buying has been an important area of study in consumer behavior research. The goal of this study was to describe this phenomenon, to identify factors causing such behaviors and to indicate the results of the preliminary studies conducted among young consumers. Youth can be a group of special interest in this field because compulsive buying disorder appears to be widespread and beginning in late adolescence or early youth.

  • Issue Year: 2012
  • Issue No: 25
  • Page Range: 189-200
  • Page Count: 12
  • Language: Polish