Klient na rynku samochodów osobowych w Polsce
The client on the Polish car market

Summary/Abstract: The paper presents the psychological, beyond-psychological and economic factors that impact on customer decision during car purchase. It emphasizes the importance of car buyers on the financial services, engineering and infrastructure markets. It has been presented in what way a car purchase generates a lots of jobs in various sectors of the economy and how much financial resources in the form of fees and taxes constitute an income to the state budget.

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