Zachowania indywidualnych darczyńców jako konsumentów na rynku organizacji charytatywnych
Behavior of individual donors as consumers in the market of charity organizations

Summary/Abstract: The paper presents the characteristics of the donor as a consumers of „satisfaction” from granted help and social activity that can be the basis of their segmentation. Features of contemporary donors show their philanthropic decisions are independent and autonomous. This becomes the basis for policy changes by the modern fundraising charities which adopt orientations for needs of donors in creating fundraising strategies.

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