Aspiracje konsumentów dotyczące urządzania mieszkań jako determinanta ich zachowań na rynku artykułów wyposaśenia wnętrz
Consumers’ aspirations related to house decoration as a determinant of their behaviors on the market of home equipment and furnishing articles

Summary/Abstract: Goals of consumers planning interior design at their homes, visions of this design as well as consumers’ aspirations referring to this field, undoubtedly shape the behavior of buyers and the specific choices made on the market of durables and interior decorations. Enhancing the knowledge in this area is not only significant from scientific perspective, but it is also crucial for companies operating on this market, trying to better orient their activities at the needs and desires of consumers and to communicate with them in a more effective way. In this paper we make an attempt to examine both the aspirations of the Polish consumers associated with the domain of interior design and the scope and specific symptoms of these aspirations’ influence on consumers’ behavior. Based on the results of primary studies carried out on a nationwide sample consisting of 676 people we have found that there is a significant relationship between the nature of consumers’ aspirations and their propensity for certain behaviors related to planning the design and equipment for their homes.

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