Orientacja na proekologiczne potrzeby klienta – wyzwanie dla marketingu
Orientation on ecological needs of consumer – a chellenge for marketing

Summary/Abstract: The paper presents the characteristic of so called proecological needs - a relatively new group of social and long-term needs - which are connected with clean environment and sustainable development concept. The paper contains the analysis of problems which appear during meeting these needs. The paper also shows that these needs can be satisfied by using sustainable marketing.

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