Social media marketing as the new paradigm in the development of innovative tools of communication with costumers
Social media marketing as the new paradigm in the development of innovative tools of communication with costumers

Summary/Abstract: Social media marketing is the new concept in communication with clients by application of the new platforms of social media, commonly known as online social networks. The present work attempts to give academic background to the new paradigm in online communication with the aim of the analysis of its development, theoretical backgrounds and models of functioning. Such an analysis will allow to define the new concept and to elaborate the new and effective strategies of communication with clients, as well as its evaluation.

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