Marketing partyzancki – mocne i słabe strony w komunikacji marketingowej organizacji
Guerrilla marketing – advantages and disadvantages in organization’s marketing communication

Summary/Abstract: The guerrilla marketing is unconventional instrument in marketing communication. The guerrilla marketing uses various techniques based on watchword and special name. Guerilla promotion campaigns characterize many advantages, for example: functionality, proper reach of the target group and low budget. Using of methods of guerrilla marketing brings also law, social and ethical disadvantages.

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