Sponsoring w instytucjach kultury
Sponsoring in the culture
Author(s): Dagmara LisSubject(s): Business Economy / Management, Economic policy, Fiscal Politics / Budgeting
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Summary/Abstract: The article presents the information on the financing of cultural institutions from private sources. The involvement of sponsors in the budget of cultural institutions is minimal. However, in recent times we have a growing interest in companies sponsoring culture. As companies began to recognize the benefits of sponsorship.
Journal: Marketing i Zarządzanie
- Issue Year: 2012
- Issue No: 27
- Page Range: 317-324
- Page Count: 8
- Language: Polish