Społeczno-ekonomiczne uwarunkowania zachowań nabywczych konsumentów w wieku starszym
Socio-economic conditions of elder consumers’ purchasing behavior

Summary/Abstract: The society of many countries experience structural transformations associated with the ageing of the population. The client group of seniors and their purchasing behaviors should be a subject of the interest of enterprises. Until recently the scientific literature delivered a little knowledge regarding older consumers behavior. The process of making purchasing decisions by older consumers differs from the process of making purchasing decisions of other consumers. The behavior of presented consumer group is determined by different factors. In order to prove this thesis, author conducted a review of theories to explain the diversity of seniors purchasing behavior.

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