Zachowania młodych konsumentów w kontekście zdrowego stylu śycia
Behavior of young consumers in the terms of a healthy lifestyle

Summary/Abstract: The aim of the paper is to analyze the impact of consumption patterns among young consumers for a healthy lifestyle. There is discussed the impact of today's demographic, economic, socio-cultural, technological megatrends and associated phenomena such as globalization of consumption, deconsumption and greening consumption on the behavior in the field of consumption. The exemplification of this will be a consideration which includes the research under the guidance of the author, which was conducted in 2012, among students on the preferences of Wroclaw consumption patterns in terms of the principles of a healthy lifestyle, such as healthy eating, diet, active lifestyle, etc.

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