Elektroniczne narzędzia komunikacji marketingowej w biznesie mikroprzedsiębiorstw
Electronic Marketing Communication Tools in the Business of Micro-enterprises

Summary/Abstract: Purpose – The object of research was checking the exploitation of Internet communication innovation (ex. e-mail, WWW website) by small and micro enterprises. Design/Methodology/approach – In the research participated over 600 small and micro companies (according to Central Statistical Office of Poland (GUS) terminology), filling out questionnaire with closed-end questions. Findings – 21% of interviewees do not have WWW website, 2% of interviewees do not use e-mail account, 23% of interviewees is using private, free e-mail address. Originality/value – This type of research is made only in terms of statistic by GUS and companies providing hosting services and include all entrepreneurs. Research are not made with reference to innovation.

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