Czynniki wpływające na zachowania klientów indywidualnych na rynku ubezpieczeń majątkowych
Factors affecting behaviors of individual customers in the property insurance market
Author(s): Beata Nowotarska-RomaniakSubject(s): Media studies, Business Economy / Management, Present Times (2010 - today), Financial Markets, Marketing / Advertising
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: insurance market; property insurance; insurance awareness; factors;
Summary/Abstract: For property insurance companies important is the knowledge of not only marketing practices but also knowledge about the needs and behaviors of customers and factors that influence these behaviors. The essence of the paper is to present the structure of the property insurance market, followed by a discussion of factors affecting consumer behavior in this market. Factors have been analyzed based on the author's research carried out in the period January–February 2013 via the internet.
Journal: Marketing i Zarządzanie
- Issue Year: 2013
- Issue No: 32
- Page Range: 237-248
- Page Count: 12
- Language: Polish