Znaczenie internetowych źródeł informacji w wyborach konsumenckich– wyniki badań
Internet as source of information in buyers’ decision – research overview

Summary/Abstract: The paper presents an overview of results of research concerning internet as source of information in process of making consumer decisions. Research was conducted with use of internet based survey and attempted to measure, among others: most often seek information, most popular sources of information, the evaluation of usefulness and credibility of particular internet sources of information, problems with information overflow and difficulties in making the decision of purchasing a product.

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