Політична реклама як феномен культури
Political advertising as a cultural phenomenon
Author(s): Olga PrudchenkoSubject(s): Politics, Politics and communication, Marketing / Advertising
Published by: Національна академія керівних кадрів культури і мистецтв
Keywords: political discourse; political advertising; propaganda; publicity space; processes of communication; public space; brand; placard; information; public relations; informative streams;
Summary/Abstract: In the article examined problem of presentation imperious discourse, special choice and special mentality of publicity activity, that related with by imperious functions, which are given power to the subject, in particular in Ukraine. Actuality consists in an attempt to consider the features of realization of political advertisings and grant a concept «political advertising» complete determination.
Journal: Культура і сучасність
- Issue Year: 2009
- Issue No: 1
- Page Range: 85-90
- Page Count: 6
- Language: Ukrainian