Alkohole jako przedmiot inwestycji alternatywnych
Alcohol as an Atlernative Investment

Summary/Abstract: Purpose – Identifying the differentia specifica of one of the groups of emotional assets, they are alcohols, by contrasting this asset class with other emotional assets and broader comparing all investment in passion overall with other types of investments. Design/methodology/approach – Analysis of source texts: some reports on different segments of market of investment in emotional assets, as well as scientific articles containing research on this type of investment. Findings – The article presented the characteristics of investment in emotional assets, especially alcohols investment. It was pointed out the advantages and disadvantages of this type of investment. Originality/value – The theme of investment in emotional assets is still not very popular, and a method of analysis and evaluation of this phenomenon has not been dveloped yet. This article is part of the initial exploration of these issues.

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