REPUTATION OF SLOVAK TEACHING HOSPITALS –SELECTED PERSPECTIVES
REPUTATION OF SLOVAK TEACHING HOSPITALS – SELECTED PERSPECTIVES
Author(s): František Pollák, Nella SvetozarovováSubject(s): Social Sciences, Economy, Business Economy / Management, Communication studies, Sociology, Marketing / Advertising, Human Resources in Economy, Socio-Economic Research
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: competition; internet; on-line reputation; reputation; reputation determinant; reputator;
Summary/Abstract: The paper discusses the issue of reputation, more specifically the ways and methods of its measurements in selected entities operating in the health care sector. A thorough multifactor analysis of reputation in the virtual world of the Internet was conducted on a specific sample of entities/ subjects – Slovak Teaching Hospitals. Using a careful statistical testing relationships between factors were examined in order to identify and describe facts affecting online reputation of those entities in the hyper competitive market environment of the Internet. The findings identified by the analysis of online environment were compared to traditional ratings from “brick world”. The results of analysis thus providing a comprehensive view on the issue of the reputation in the widest possible range of perspectives.
Journal: Megatrendy a médiá
- Issue Year: 4/2017
- Issue No: 1
- Page Range: 318-334
- Page Count: 17
- Language: English