DISCOUNT SHOPPING WEBSITES AS A PHENOMENOM OF THE INTERNET AGE
DISCOUNT SHOPPING WEBSITES AS A PHENOMENOM OF THE INTERNET AGE
Author(s): Alena Kusá, Igor PiatrovSubject(s): Social Sciences, Economy, Business Economy / Management, Communication studies, Sociology, Marketing / Advertising, Socio-Economic Research
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: e-business; e-commerce; generation C; online shopping;
Summary/Abstract: Since its creation, the Internet has brought a lot of advantages to consumers as well as brands. We can say that it has influenced and is still influencing modern marketing development. It has become an unseparable part of consumers´ lives as showed by the statistics on households with the Internet connection. At the turn of the centuries the Internet created a certain phenomenom – discount shopping websites to reflect changing consumer behaviour in relation to discounts and sales. Since that time discount websites have experienced a big boom and have become a powerful tool for sale and communication of various brands. The paper title deals with discount shopping websites as a certain phenomenom of the Internet age while defining use of these websites by Generation C as a segment of connected users.
Journal: Megatrendy a médiá
- Issue Year: 4/2017
- Issue No: 1
- Page Range: 304-317
- Page Count: 14
- Language: English