SOME HISTORICAL TRENDS IN APPROACHES TO EFFECTIVE ADVERTISING
SOME HISTORICAL TRENDS IN APPROACHES TO EFFECTIVE ADVERTISING
Author(s): Dušan PavlůSubject(s): Social Sciences, Economy, Business Economy / Management, Communication studies, Marketing / Advertising, Human Resources in Economy, Socio-Economic Research
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: advertising; conditions for effective advertising; effective advertising;
Journal: Megatrendy a médiá
- Issue Year: 4/2017
- Issue No: 1
- Page Range: 289-303
- Page Count: 15
- Language: English