BUILDING CUSTOMER RELATIONSHIPS AS AN ALTERNATIVE TO TRADITIONAL COMMERCIAL TOOLS
BUILDING CUSTOMER RELATIONSHIPS AS AN ALTERNATIVE TO TRADITIONAL COMMERCIAL TOOLS
Author(s): Diana Karaffova, Alena KusáSubject(s): Social Sciences, Economy, Business Economy / Management, Communication studies, Sociology, Marketing / Advertising, Socio-Economic Research
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: CRM; customer experience; customer loyalty; customer relationships; relationship marketing;
Journal: Megatrendy a médiá
- Issue Year: 4/2017
- Issue No: 1
- Page Range: 242-254
- Page Count: 13
- Language: English