TRUTH AS THE VALUE FOR CONSUMER IN MARKETING COMMUNICATION – NEW PERSPECTIVES
TRUTH AS THE VALUE FOR CONSUMER IN MARKETING COMMUNICATION – NEW PERSPECTIVES
Author(s): Marek PrymonSubject(s): Social Sciences, Business Economy / Management, Ethics / Practical Philosophy, Communication studies, Sociology, Marketing / Advertising, Socio-Economic Research
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: correspondence theory; truth; value for consumers;
Summary/Abstract: Truth is widely accepted as important aspect of human communication. It is mainly regarded as an attribute of the message. It also represents concrete value for consumers. The aim of a paper is to identify the exact role of the category of truth from three perspectives: legal, ethical and technical. Stress is also on the position of truth in dynamic changes of communication tools, including digital media. First part of a paper shows the potential extent of values that may be included in communication tools. Next some philosophical origins of the truth are commented. Third part identifies an approach to the truth in popular legal and ethical regulations. Finally, an author explains some consequences of evolving new media for providing people the truth.
Journal: Megatrendy a médiá
- Issue Year: 4/2017
- Issue No: 1
- Page Range: 155-165
- Page Count: 11
- Language: English