Brand Placement on Turkish and British Television Soap Operas
Brand Placement on Turkish and British Television Soap Operas
A comparative content analysis
Author(s): Burcu OzbaySubject(s): Social Sciences
Published by: Editura Pro Universitaria
Keywords: Advertising;Brand Placement;Turkish television;British television;comparative content analysis;
Summary/Abstract: This paper is about my doctoral research-Product Placement- a comparative study of product placement on Turkish and British soap operas.
Journal: ORAȘE INTELIGENTE ȘI DEZVOLTARE REGIONALĂ
- Issue Year: I/2017
- Issue No: 01
- Page Range: 59-64
- Page Count: 6
- Language: English
