The Olympic Games in the Creation of the Image of the Host Country and City
The Olympic Games in the Creation of the Image of the Host Country and City
Author(s): Marcin WidomskiSubject(s): Politics, Economy, Recent History (1900 till today), Sports Studies
Published by: Wydawnictwo Naukowe Uniwersytetu Mikołaja Kopernika
Keywords: Image; place marketing; olympic games; China; Germany; international relations; political communication;
Summary/Abstract: The aim of the present article is an analysis of the consequences of using the Olympic Games by host cities to build their own image. The article presents the issues related to the image of a territorial unit and an analysis of political and economic results of the sport events organized in Berlin (1936) and Beijng (2008).
Journal: Historia i Polityka
- Issue Year: 23/2016
- Issue No: 16
- Page Range: 43-55
- Page Count: 13
- Language: English