THEORETICAL ANALYSIS OF THE NATURE AND CONTENT OF THE CONCEPT OF „SOCIAL ADVERTISING”: UKRAINIAN EXPERIENCE Cover Image

ТЕОРЕТИЧНИЙ АНАЛІЗ СУТНОСТІ ТА ЗМІСТУ ПОНЯТТЯ «СОЦІАЛЬНА РЕКЛАМА»: УКРАЇНСЬКИЙ ДОСВІД
THEORETICAL ANALYSIS OF THE NATURE AND CONTENT OF THE CONCEPT OF „SOCIAL ADVERTISING”: UKRAINIAN EXPERIENCE

Author(s): L. O. Danilczuk
Subject(s): Civil Society, International relations/trade, Marketing / Advertising
Published by: Fundacja „Oświata i Nauka Bez Granic PRO FUTURO”

Summary/Abstract: The article analyzes the essence categorical definitions of „social advertising”. Studied international experience in the field of social advertising. Studied different approaches to classification of social advertising. It is determined that the main actors of social advertising in the social sphere of Ukraine is the state and non-governmental organizations. The basic function of social advertising and the basic regulations governing the social advertising in Ukraine are analyzed. The basic principles of social advertising in Ukraine are defined.

  • Issue Year: 2/2013
  • Issue No: 2
  • Page Range: 102-117
  • Page Count: 16
  • Language: English, Ukrainian