ДОВІРА В СИСТЕМІ РЕКЛАМНИХ КОМУНІКАЦІЙ
TRUST IN THE SYSTEM OF ADVERTISING COMMUNICATIONS
Author(s): O. LeszczukSubject(s): Business Economy / Management, Marketing / Advertising
Published by: Fundacja „Oświata i Nauka Bez Granic PRO FUTURO”
Keywords: advertising communication; trust; risk; expectations; uncertainty;
Summary/Abstract: The article deals with trust as a fundamental factor interaction of advertising communication. Trust is the key factor of reducing psychological tensity and uncertainty in the process of purchasing actions.
Journal: KELM (Knowledge, Education, Law, and Management)
- Issue Year: 8/2014
- Issue No: 4
- Page Range: 147-153
- Page Count: 7
- Language: English, Ukrainian
