Sprachliche Resilienzstrategien von Unternehmen – ein Plädoyer für eine text- und diskurslinguistische Perspektivenerweiterung
Linguistic Resilience Strategies of Enterprises: A Plea for an Enlargement of the Linguistic Text- and Discourse Analysis Perspective

Summary/Abstract: This theoretically oriented article is a plea for an enlargement of perspective of linguistic text- and discourse analysis onto the peculiarities and phenomena of external written corporate communication under specific production conditions. External corporate communication is considered in times when companies are under self-ascribed, externally ascribed or perceived threat, such as threat to going concern or crisis. Therefore, the concept of resilience is woven into the context of linguistic text and discourse analysis of strategically employed parlance as a processual perspective to enable exhaustive consideration.

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