Keywords in contraception discourse Cover Image

Słowa-klucze w dyskursie o antykoncepcji
Keywords in contraception discourse

Author(s): Marcin Maciejewski
Subject(s): Theoretical Linguistics, Applied Linguistics
Published by: Instytut Germanistyki Uniwersytetu Warszawskiego
Keywords: contraception; medicalisation; text clusters; keywords

Summary/Abstract: The article discusses the typical key words which are used by the leading producers of contraceptives on their websites. The purpose of the paper is to examine the meaning and the role of these keywords in the discourse about contraception. The main keywords are: beauty, security, naturalness, responsibility. The dynamic concept of keywords is also described. The analysis builds a profile of the contemporary discursive image of contraception, women and sexuality, built by companies on their websites with the use of the identified keywords.

  • Issue Year: 10/2017
  • Issue No: 10
  • Page Range: 41-61
  • Page Count: 21
  • Language: Polish