Estrategias de persuasión utilizadas en las revistas destinadas a las mujeres
Persuasion Strategies in Women's Magazines

Summary/Abstract: Starting from various senses of publicity, on the one hand, this article sets out to investigate comparatively the argumentative strategies employed in product advertisements targeted at women from two different cultural backgrounds (Romanian and French) and, on the other hand, we aim to determine to what extent the advertisements featured in this analysis fit in with the publicity types mentioned.

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