Communicative effectiveness of royal universals in the last three decades of the seventeenth century Cover Image

Komunikatywna efektywność uniwersałów królewskich w ostatnim trzydziestoleciu XVII w.
Communicative effectiveness of royal universals in the last three decades of the seventeenth century

(based on the relational books of the township of the Ruthenian region)

Author(s): Marta Onisʹkіv
Contributor(s): Marta Onisʹkіv (Translator)
Subject(s): History, Cultural history, Modern Age, 16th Century, 17th Century
Published by: Wydawnictwo Adam Marszałek
Keywords: Royal universal;early modern Polish-Lithuanian Commonwealth,;communicative efficiency

Summary/Abstract: Royal universal is researched as mass communication tool at the paper. The purpose of the paper is to determine the level of communicative efficiency of the royal universal for the early modern polish society. For this the author found the elements of communicative efficiency of the document and applied them to the royal universales. As a result the author writes about significant, but not perfect, level of communicative efficiency of the royal universal. Technical elements of communicative efficiency of the royal universal had not always been used. Besides that, early modern polish society (especially nobility) did not comply with all orders, which were in the royal universales.

  • Issue Year: 2017
  • Issue No: 3
  • Page Range: 89-104
  • Page Count: 16
  • Language: Polish