Книжка-іграшка як інтеграційна модель
Toy-book as an Integration Model

Summary/Abstract: Combining the book art with other contemporary forms of culture has led to the emergence of a synthetic version thereof – toy-books. A children’s play edition, lying at the intersection of art and social practices aimed at the youngest readers, remains so far out of view of most scientists. In the article there has been studied the potential of a toy-book as a multifunctional and universal tool of perception processes activation, which encourages reflection and development of a child. Also the processes of formation of the integration of the game book form and means of communication of the recipient with the book object has been explored. The heuristic of the toy-book functional features has been analyzed. The connection of a child’s perceiving channels with the components of a book have been considered as impact factors. It is emphasized that the occurrence of integration within the playing children’s book publishing is the unity realization of objectively existing connections between the components of toy-books, its material and structural basis, the structure of language and information-oriented game by the book incarnation experts. The relationship and interaction of the individual independent elements of the book and their functions, the ability to move them to a new quality with new goals and objectives contribute to the formation of the integration model of toy-books. Analysis of the integration of toy-book categories (integration product, integrational system, and integrational technology) from the perspective of heuristics revealed a universal component of the book form. It is proved that only in the presence of these categories a toy-book forms an integration model. Book-toy is a materialized product of the integration of different technologies, whose manufacturing process combines the various branches of production from the development of author’s ideas to the finished sample. As the product and result of the production integration, book-toy is a universal integrity with a variety of connections and dependencies between the components of the material structure of the book, which together form an ordered system of core components for the gaming books, such as information content, semanticity, interactivity, and aesthetics, giving the book informative, high-quality, functional and communicative performance. On the examples of a variety of structural forms of toy-books, it was shown that at every stage of its material existence, this publication and its components contain heuristic potential. As an integration system, the book compiles various knowledge areas, in particular, humanitarian, forming a polycentric artistic type of integration with a few dominant lines (literature, visual arts), which are organically enriched with elements of other substantial lines (education, music, arts and crafts, design) . Designed for the youngest recipient, the system best meets the physiological, mental and aesthetic needs of young readers, affecting the formation of their cultural, aesthetic and intellectual potential and contributing to the formation of the heuristic structure of personality. Took-toy is noted to be a prime example of the integration of different art kinds, such as: spatial (visual forms), time (literature, music) and synthetic (acting, computer animation, virtual reality). This type of integration in the form of a game book introduces the interactive art activity of a child in various forms (reading, listening, staging, artistic creativity, playing music, etc.). As integration technology toy-book is a means of implementation and effective learning of the game information which is implicit in the material structure of the book edition aimed at the young recipient. Play book integration technology is also a tool to improve the educational process for the introduction of specific knowledge and practical problems in the process of training, development, entertainment and socialization of young citizens of the society by strengthening all the sensing information channels of children by means of heuristic tools: functional and communicative characteristics of game book design, specificity of the information-sign language structure and interactivity of the inherent processes of perception. On examples of some children’s gaming publications, which are introduced in the construction of interactive features and add-ons with different functions and physical properties, there was shown the relationship of semantic teaching assignments books with the formation of psycho-physical, educational and practical features of children of different age groups. It is proved that toy-book as a model of integration is a holistic multifunctional informational and game educational complex with the highest form of interaction between all of its heuristic constituents (informational, structural, aesthetic, and semantic). This model of communication promotes overcoming the fragmentation and patchiness of knowledge of a child, helps mastering a complex of life values and contributes to formation of a system-holistic view of the world.

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