Теорія кемпу в естетико-культурологічних рефлексіях Сюзан Зонтаг
The Theory of Kemp in the Aesthetic and Cultural Reflections Susan Sontag

Summary/Abstract: This article investigates aesthetic and cultural ideas of the American writer Susan Sontag. It is shown that in theory Kemp Sontag model represents a new sensibility. А new susceptibility acts as a sensory characteristics of culture today. Sontag’s ability to act as a diagnostic culture respond to important cultural events and conceptually subtle and at the same time to speak about them, led to the elaboration of a fundamentally new topics and introducing new terminology that actively included in the arsenal of cultural, philosophical, art studios. It is to this category terms include the concept of "camp", the essence of which is disclosed in the "Notes on Camp". The phenomenon emp sensuality actively interpreted in the context of research work O. Valda (O. Vanshteyn, Y. Stepanov). Understanding kempovoho taste as the characteristics of modern mass culture can be found in the works of S. Boym, U. Eco. A separate group of cinema critics are updated theory Kemp S. Sontag respect to the analysis of cinema (V. Padunov, A. Muhmedzhanova, N. Samutina). Camp as a continuous characteristic of modern culture and sensitive method aestheticization of life, according to Sontag, subjected to theoretical elaboration is difficult due to the fact that the classical discourse of beauty in relation to it does not work. Camp begins actualized in a situation where art is harder to win the right not only to the sublime, but at least beautiful. Second, the camp as a certain model of modern technology is responsive feeling of sensuality to the seriousness of the ideals of "high" classical and avant-garde culture, with appropriate choice of sensible models. The high seriousness of classical ideals in its essence is moralistic. The avant-garde sensibility characterized by an exaggerated affectation and ultimate stress, which resolved the conflict between moral and aesthetic passion. A Camp – a purely aesthetic sensibility. And the seriousness of the Camp is not opposed flippancy (or its various artistic incarnations such as humor, irony, etc.). The new sensibility does not fit into the framework of high culture and high style with their tragic seriousness. Consequently, alternative "bankrupt" seriousness and camp can be considered. And art practice today confirms the relevance Kemp aesthetics, which is embodied attempts to express feelings (severe and profound) and not be trivial or vulgar. About the same difficulty in expressing feelings and U. Eco wrote a "paradox Lial". U. Eco Camp style seen in "deliberate ugliness",, which dominates contemporary art. Unlike kitsch that was cheating in the name of high art camp creates deliberately awful. And this monstrosity is an alternative of mass culture – sensuality Kemp seemed to play a proactive. Another option to study on a new sensibility presented in the Sontag "The only new culture and sensitivity," which just need to be considered in tandem with the "Notes ...". The theme of the new sensation she felt, in resolving the contrast between culture literature, art and culture of science. The first – the culture of literature and speech, which was formed as a single unchanging pattern of European education and training. Another culture – a culture that is based on the latest technologies, thus avoiding or distancing itself from the classical hierarchy of sciences and arts. For Sontag was important not to compare them and introduce own vision of the new situation in the sciences and arts by outlining the trajectory of art toward understanding its importance. Artists today be accounted for aesthetics with powerful vector of consciousness that violated all conventional divisions between form and content, frivolous and serious, between high and low culture. Sontag, herself gravitated to the new industrial arts (photography, cinema), clearly expresses their aesthetic priorities that are often contradict with the established aesthetics and art criticism discursive practices of its analysis and evaluation.

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