Музичний фестиваль у сучасному соціокультурному контексті: актуальні питання режисури
Music festival in contemporary socio-cultural context: issues directing

Summary/Abstract: Festival as a complex, synthetic and rich phenomenon occupies a leading position in the socio-cultural space and become increasingly popular. This is a worldwide trend towards visualization and entertainment culture. In Soviet literature there is no clear classification festivals. They are united by common factors: 1) the form of the spectacular, 2) vivid theatricality, 3) atraktsiynist action, 4) pedalizatsiya emotional impact on the audience. The festival movement in the world today is experiencing a phase of growth, creating an international commercial system, is the leading form of entertainment and recreation. Among the variety of festivals music festivals are actually a separate group and have the longest history of. In conducting festivals organizers adhere regularity: every year, every two years (biennial) or every 3-4 years. There are music festivals that are held in connection with particular events, commemorative dates. Music festivals are held usually in urban areas (or specific areas), renowned musical traditions or related to the life or activities of famous musicians. Also, each time the festival can take place in cities of different countries, as the festival of the International Society for Contemporary Music. Officially, it is believed that the first music festival was held in 1709 in London. In 20- 30s of the twentieth century. a new stage of the festival movement in connection with the accession to it of popular music festivals. In the USSR a few music festivals have been held in the 30-ies initially only in Leningrad. Since the late 50's festival is gradually gaining popularity in various Soviet republics. A new stage in conducting music festivals in Ukraine started the festival "Red Rue" (1989). "Kyiv Music Fest" (1990) represented the first Ukrainian music as an independent phenomenon. At the festival in Kyiv movement began to play a significant role Lviv ( since 1995 Contemporary Music Festival "Contrasts"), Odessa (festival of "Two Days and Two Nights of New Music"), Kharkiv ("Kharkiv Assembly") Kahovka (from 1992 was "Hit Non"), Poltava (from 2003 "Mazepa Fest") and others. In Ukraine, over the last twenty years festival movement has become increasingly popular type of spectacular outdoor culture. Undergoes certain changes and direction mass shows, festivals and shows . Director of the festival at the same time combines the functions of the director's own functions manager, organizer of mass action and playwright. In Production – managerial group of the festival, he often takes place artdyrektora, its main objectives are: to develop the overall concept of the festival with the definition of ideas and themes (format) of the event; selection and invitation of some performers at the festival, working with artistic agencies, determine the total composition festival selection locations and theaters for the festival, the creation of the festival, spelling screenwriting, directing plan, development staging plan, develop scores: light, music, noise, writing and mounting a rehearsal plan, selection and creation of artistic staging group (Sound, Lighting and advertising, working with donors and sponsors, presenters of concerts, etc.), the creation and maintenance of WEB pages festival of advertising policy festival (poster, invitation) and others. The aim of the festival affects the formation of an expanded concept of the event and identify meaningful social action vector. It could be: 1) review the audience with a history of or current trend of music, 2) promote a certain musical direction or a particular group, product, brand, and 3) the search for new forms and styles and so on. Structural drama any festival includes traditional elements like the prologue, exposition, climax and epilogue. The specificity of Ukrainian music festivals is the combination of the "old" methods of attracting the audience (poster, TV, radio) to modern (flash mob, social networks, interactive action). However, gradually comes to the fore work on FM- radio, social networks and the Internet. Recently, the role of the presentation of the festival increases significantly and includes the following components: 1) Meeting with media (information about the festival, the participants, venue, timing, the preparation, updating or changing performers transmission media artists new albums, and 2) holding press conferences involving key participants of the festival, and 3) concert presentation of the festival in the presence of media and audience, where one of the performers or group present their short program to be part of the future of the festival, and 4) your periodic concert rooms festival participants in the programs of TV and radio 5) posting on TV and radio advertising, audio and video clips and more. During the festival concerts directed task is a design stage, which would allow a visual picture for maximizing the perception of music performed. For this purpose, the following techniques. Demonstration screen movies and videos, photos (this visualization specially selected and executed by the director, editor and artist). Use of directors of festivals special stage light. Innovations for Ukrainian Festival is a combination of music genre with related art genres (theater, pantomime, choreography, painting, graphics). Today, the responsibility of the director is also attached work with audience. A separate promotions are selling CDs with recordings of the participants of the festival. After the concerts often host Jamie- Seyshenov and conducted master classes by leading musicians. Traditionally, the end of the festival is the final gala and award winners, the winners in various categories, awarding special prizes when the festival contests performers. At the award ceremony can be introduced leading role, entertainer, which is generally not typical concert program of music festivals. Ends festival, usually a gala concert. It can be in the format of the final concert of the winners and laureates of the festival or done by the band or artist that represents the format and the idea of the festival. Thus, the main modern trend is to use a variety of new technologies is to create organic, thematically unified mixture of different kinds of art. The basic genre – music – remains dominant, and all other forms of art work for him, helping to implement, implement the basic idea of a music festival.

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