Le didactikon médiatique ou comment se déplacent et comment restent les idées dans le monde social
The media didactikon or how are moving and how are the ideas in the social world

Summary/Abstract: This article represents an outline of the media discourse on didactic grounds, an analysis on the necessity of being heard while being taught – converted into a didactic-media discourse as a hybrid between two kinds of discourses. This type of discourse contains a conceptual embryo named media didactikon forming a nucleus of conceptions and ideas in a thematic statement with communicative aim. The didakticon signifies the convergence and sublimation point of all didactic elements in a dynamics of media discourse. The examples of the media outputs chosen in this paper show the complexity of the media message enriched with didactic procedures and its echo in the social world.

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