Usługi rekreacyjne fitness – cechy usług jako wartości dla klienta
Leisure Services Fitness ‒ Service Characteristics as Value for Customers

Summary/Abstract: Nowadays a dynamic development of the leisure services (and fitness as well) market can be observed. There is a visible growth of number of organisations and companies providing services and number of their customers, too. It forces them to not only to introduce a marketing orientation to their management process but also to create and contribute to the value for the customers. The aim of the paper is to present fitness services with the process of managing the value for customer and to show the transformation of leisure services in the value for the customer. For this paper the field study and research based on interviews among managers of fitness clubs have been carried on.

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