Zachowania konsumentów na rynku second hand
Consumers Behavior in the Second Hand Market
Author(s): Agnieszka RybowskaSubject(s): Economy, Business Economy / Management
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: consumer; used clothing; market; consumer behavior
Summary/Abstract: Changing economic conditions and current trends in consumption cause searching for the new ways to meet consumers' needs. Purchasing of used items gives such opportunity. The purpose of the paper is recognition of the behavior of secondhand shoppers. The results of the conducted research show that this type of shopping is very popular among consumers who are looking for original, branded, good quality and yet affordable products.
Journal: Marketing i Zarządzanie
- Issue Year: 48/2017
- Issue No: 2
- Page Range: 95-104
- Page Count: 10
- Language: Polish
