Determinanty stylu życia młodych konsumentów
The Determinants of Young Consumer’s Lifestyle

Summary/Abstract: The main objective of the paper is analysis of the factors influencing the lifestyle among young consumers. The lifestyle determinant category includes both health as well as anti-health factors. The typical proportion of these factors can be disturbed, especially considering young consumers. An exemplification of this approach constitutes the research conducted by the author which are based on diagnostic survey method, where opinions of 200 students from University of Wrocław and the University School of Physical Education in Wroclaw in 2016 are taken into consideration. The results of these studies are related to the CBOS data and the Eurobarometer surveys in relation to Polish people health behaviors.

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