Grywalizacja miejsca pracy jako innowacyjne podejście w motywowaniu personelu
Gamification of the Workplace as an Innovative Approach in Motivating Staff
Author(s): Iwona CzerskaSubject(s): Economy, Business Economy / Management
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: gamification; motivating; andragogy; work place; personnel
Summary/Abstract: The purpose of this study is an attempt to capture the essence of gamification of the workplace as an innovative method of motivating employees. A type of research methodology is the analysis of literature and websites presenting gamificated incentive programs. Elements of gamification increasing employee engagement are discussed. Ex- amples of incentive programs based on gamification are presented. The benefits of gam- ification of employees for their companies and themselves are pointed.
Journal: Marketing i Zarządzanie
- Issue Year: 47/2017
- Issue No: 1
- Page Range: 253-260
- Page Count: 8
- Language: Polish
