Działania promocyjne związane z koncepcją zrównoważonej mobilności miejskiej
Promotional Activities Related to the Concept of Sustainable Urban Mobility
Author(s): Joanna Kos-ŁabędowiczSubject(s): Economy, Business Economy / Management
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: sustainable mobility; urban transport; promotion; European Union
Summary/Abstract: The growth of populations living in urban areas in the European Union and at the same time the increasing concentration of economic activity in these areas pose new challenges in the area of urban transport and mobility. The concept of sustainable urban mobility requires that the urban transport system will be planned according to the assumptions of sustainable development. Urban mobility recommendations, as documented by the European Union, require a range of actions, including the promotion of desirable transport behaviors of urban dwellers. Promotional activities are an important tool for building social acceptance for change and involve and encourage residents to contribute to a sustainable urban transport system development.
Journal: Marketing i Zarządzanie
- Issue Year: 47/2017
- Issue No: 1
- Page Range: 131-142
- Page Count: 12
- Language: Polish
